Three tanker trucks collide on a highway and their skins split open and pour their contents onto the road. One is filled with peanut butter. Another is filled with chocolate. The third is filled with marshmallow.
The result is the creation of a universally beloved candy bar. (And everyone survives the crash, including a little baby found on the scene but apparently not connected to the accident. The Miracle Baby, nicknamed Sweetness, becomes the face of the new candy bar and .000001 percent of all profits go into her education fund for college.)
The combination captures the public imagination and pretty soon the Internet is flooded with recipes for chocolate-peanut butter-marshmallow brownies, cookies, sandwiches, facial cremes, bath-ware and T-shirt designs.