Three tanker trucks collide on a highway and their skins split open and pour their contents onto the road. One is filled with peanut butter. Another is filled with chocolate. The third is filled with marshmallow.
The result is the creation of a universally beloved candy bar. (And everyone survives the crash, including a little baby found on the scene but apparently not connected to the accident. The Miracle Baby, nicknamed Sweetness, becomes the face of the new candy bar and .000001 percent of all profits go into her education fund for college.)
The combination captures the public imagination and pretty soon the Internet is flooded with recipes for chocolate-peanut butter-marshmallow brownies, cookies, sandwiches, facial cremes, bath-ware and T-shirt designs.
A famous interior designer centers his whole creative season on this color scheme, as does a well-known, but recently unappreciated, fashion designer.
Several years later, Detroit’s car makers offer this color scheme on a limited number of vehicles for an extraordinarily high premium fee. Japanese automakers have been offering the same color scheme for free only a week after the now-legendary collision.
The San Diego Padres adopt the brown-tan-and-white color scheme for their uniforms and within a year manage to rise one position above last place in their division.
Okay. None of this has happened. As far as I know.
It started this morning as I was thinking “Gee, a great narrative can really spark the public imagination and move product.” In other words, a good story sells.
Oh sure, you can be cynical about it and make up a good story, as I just did. But I prefer a true story. Most people do. And if it moves people and inspires them to buy a product, so be it.
Take beer. There aren’t many great narratives out there behind popular beers.
Oh, there’s the one where Alexander Graham Bell accidentally spills orange juice into his beer and shouts “Holy, shit, Watson come in here and taste this! And hurry up, you’re missing the game.”
This morning, though, a San Pedro Scoop blog post from Belize – bet you were wondering if I would ever get around to it –about a new beer almost had me teary eyed.
Not the part about the unveiling of the 2014 Belikin Beer swimsuit model calendar.
The part about a special limited distribution batch that is being brewed in honor of the May 2014 wedding of the youngest daughter of the late-owner of Belikin beer, Sir Barry Bowen, by her brother Michael.
Bowen and Bowen Ltd. distributes just about everything that is imbibed in Belize – Crystal bottled water, Belikin beers and Guinness, Cocoa-Cola products, among them. Sir Barry was also into national politics, eco-tourism, organic farming, aquaculture and cocoa and coffee growing.
Several years ago, the very popular Sir Barry died when a small Cessna plane he was piloting crashed on approach to San Pedro Town’s airport on Ambergris Caye. He was only 64 years old. The tragic crash killed four others in the plane. Sir Barry, a seventh generation Belizean, was accorded a state funeral attended by the prime minister, among other dignitaries.
Now, as youngest daughter, Courtney, prepares to marry, her brother Michael is using their father’s favorite strain of hops to brew up a special beer for her and the public, in memory of their father. For a limited time.
I found this moving. And since we shall be living in Belize well before May I intend to acquire some bottles of this brew and drink them in honor of the Bowen family. My impression is that the Bowens are as close to a royal family as Belize will ever have. And as a former British colony, I suspect Belizeans embrace royal weddings as much as the English do.
Well, we’ll find out, won’t we? Meanwhile, what I can say, from first-hand experience, is that Belikin beer is the perfect beverage for Belize – light, sunny, breezy and refreshing. And cheap.
Although the 12 ounce bottles are pretty damn small for real beer drinkers.